Building your online presence is an essential part of marketing your business. With the ever-expanding World Wide Web, it can be hard to even know where to begin to let the public know that you exist! Gone are the days of phonebooks and commercials. Instead, we Google to find phone numbers and addresses, DVR through television commercials and listen to music on our iPods rather than the radio. In this day and age, new tactics have to be used in order to keep up with the constantly changing technology.
While the ease of setting up a webpage allows even the smallest businesses to develop one, the downfall is that, with so many pages out there, it can seem almost impossible for anyone to stumble upon you and your business. The solution to making your business known is by building your online presence. Essentially this means creating several different avenues so that, no matter what someone happens to be doing on the internet, they now have a much higher chance of “running into you” online.
Beyond establishing a webpage, the three newest methods for building your online presence are:
A blog gives you your own linked webpage and allows you to quickly and easily post thoughts, articles, and photos. Facebook and Twitter are two other social networking sites. Both allow users to receive updates on what you are doing and working on through the website itself, e-mail, or text message alerts. When used for your business, you can post information and articles related to your products and services. This not only provides useful information for a prospective client, but it also lends credibility, and can also be utilized to further show the need and use for your business.
Other than the obvious benefit of having multiple websites directing interested customers towards your business, these three tools have the added benefit of social networking. Social networking allows other users to reference your information or website via their own posts. Often there will be links to other articles or websites on a blog, Facebook, or Twitter page. This allows their entire group of followers a chance to be introduced to your various web pages and, more importantly, to your business as a whole. This creates the “word of mouth” advertising that is such an integral part of marketing any successful business. Building your online presence allows you to introduce yourself, your product, or your service to everyone and anyone, from the person next door to the person across the globe.